Marketing Specialist

Marketing Specialist
Chery Group
Garden City, New York, United States (On-site)


Company Details:


Chery Group is a US distributor of globally recognized heavy equipment and industrial product.


We are a growing and dynamic company with two distinct business divisions: Chery Equipment Group, specializing in the sales and rental of heavy equipment and tools, and Chery Industrial, offering a wide range of industrial products.


As we expand our operations and seek to enhance our online presence, we are actively seeking a talented and innovative Marketing Specialist to join our team. In this role you will be responsible for creating and executing marketing plans. Your primary focus will be on leveraging social media platforms and other digital channels to enhance our brand presence, engage potential customers, and drive sales growth.

Job Responsibilities:
Create well-defined marketing plans that align with the unique needs and goals of the company.
Identify target audiences and tailor strategies to effectively reach and engage them.
Oversee and manage our social media presence on platforms such as Facebook, Instagram, LinkedIn, and YouTube.
Develop engaging and shareable content, run targeted ad campaigns, and build a strong social media community.
Collaborate with our Content Designer to create compelling marketing content, including blogs, videos, infographics, and other visual assets to showcase our products, services, and industry expertise.
Plan and execute email marketing campaigns to nurture leads, communicate promotions, and engage with existing customers.
Conduct market research to stay updated on industry trends, competitor activities, and customer preferences. Utilize insights to refine marketing strategies.
Monitor and analyze the effectiveness of marketing campaigns, social media engagement, website traffic, and lead generation efforts. Utilize data-driven insights to continually improve marketing strategies.


Qualifications:
Bilingual in Mandarin and English
Minimum 1 year of successful experience in digital marketing, social media management, or related roles, preferably within the industrial or equipment industry.
Strong understanding of various digital marketing tools, social media platforms, and email marketing software.
Ability to think creatively and develop innovative marketing campaigns to reach new audiences and drive brand awareness.
Excellent written and verbal communication skills to effectively convey brand messaging and engage with audiences.
Bachelor's Degree in Marketing, Business, or a related field.


Pay: $20-$22, nonexempt
Job Type: Full-time


Chery Group is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Chery Group prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Chery Group conforms to the spirit as well as to the letter of all applicable laws and regulations.

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